Embracing Color

Goslings In Living Color was a campaign that allowed me to experiment with bold visuals and high-energy concepts. The Goslings brand is synonymous with Bermuda rum, but this project introduced a lively twist to their classic image. Vibrant backgrounds and strategic hard lighting set the stage for showcasing not just the product, but the dynamic personalities behind it.

During the studio sessions, each model brought a unique flair to the shoot. Brightly colored outfits and playful poses complemented the campaign’s lively aesthetic. I used a combination of strobe lights and strong backlighting to highlight the contours of the bottles and the models, emphasizing every pop of color in the scene. This fusion of light, color, and movement echoed Goslings’ spirit of celebration—a reminder that life is more fun when you sip in style.

Creating Goslings In Living Color

For Goslings In Living Color, I wanted each photograph to exude a sense of joy. From the carefully chosen palettes to the energetic interactions, every element was crafted to spark excitement. The essence of this campaign is rooted in celebrating good times and great company—an idea that resonates deeply with Bermuda’s vibrant culture.

Where to Find More

If you’d like a behind-the-scenes look at my lighting and composition techniques for beverage and lifestyle shoots, head over to my Commercial Photography Portfolio. To explore Goslings’ range of products and their storied Bermudian heritage, visit Goslings Official Website . This campaign stands as a testament to how color and creativity can elevate a beloved island brand to new, energetic heights.