Shot on location at the iconic Viceroy Sugar Beach in St. Lucia, this campaign blends cinematic lifestyle storytelling with refined hospitality imagery. Set between the UNESCO World Heritage-listed Pitons, the visual approach was built to reflect the contrast between untamed nature and elevated luxury.We captured intimate lifestyle moments—boat rides, waterfalls, golden hour escapes—woven seamlessly with architectural precision and world-class design. Interiors, spa experiences, fine dining, and tropical seclusion are all brought into focus, reflecting the essence of the Viceroy brand through a modern, editorial lens.
The spa itself, carved into a forested slope, offered one of the most atmospheric settings we’ve ever filmed. Aerials helped round out the scale and drama of the property, while our portrait and candid photography brought personality and soul to the campaign.
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